With this FTA, there is a threat of entering of Indian big biscuits manufactures into the Sri Lankan market. other dominant brand Ritzbury is having 50% market share in the chocolate slab market become one of the largest privately owned group of companies of the Island. available in international market are done in CBL laboratories. Specially developing formulas locally, for products available in international market are done in CBL laboratories. It leads to a 2X2 matrix - also known as SWOT Matrix. efficiency of distribution network so that products available in everywhere, the general Sri Lanka. Although CBL group is performing well in the Sri Lankan market in its all most all product categories, still there are observable weaknesses in internal environment of the company. National Award for Export Excellence (Awarded by Ministry of Trade and following proper legal procedures of the country in the event of doing its businesses. Price wise Munchee is priced slightly above the level of competitive brands. Ceylon Biscuits Limited (CBL) is Sri Lanka's leading manufacturer of biscuits under the Munchee brand and Sri Lanka's largest confectionery exporter. company is facing difficulties of going for a price increase. There is presence of trade union (Inter Company trade union) in CBL For the last five years Sri Lankan economy is in a growth trend and over 6% annual economic growth was recorded. Furthermore it is clear that land and labor cost in north and east areas are much cheaper than that of other areas of the country. Introduction Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest conglomerates in Sri Lanka. player in the local fruit drink market is Smak. strength that gives competitive advantage for the company. For some product categories like wafer biscuits, chocolate slabs, company has CBL is in a process of upgrading the level of technology of its production machineries. But the taste of the Tiara cake is not matching well with local customers who are not getting used with the taste of the product. Ceylon Biscuits Limited is a well establishing Company in Sri Lanka. 3 | P a g e Executive Summary This is an independent group assignment done by our group members for the subject of Management of organization. Growing demand for organic fruit products in international market. Another factor that enables CBL to have a competitive advantage is strong R&D capabilities of the company. While dealing in this contract manufacturing for Care International, it was noticed by the company . particular segment. price 6s. Under the farsighted corporate leadership of the company, the company has Throughout the journey of CBL from a small biscuits manufacturer to a consider to bring operations of its other factories under ISO 14000 certification in the dozens of local small scale biscuits manufacturers are also competing in the biscuits With the, dawn of the new millennium, Ceylon Biscuits launched its diversification drive by setting, up its wholly own subsidiary CBL Foods for chocolate, cake and jelly production and at, the same time CBL took controlling share of Lanka Soy, Convenient Foods (Samaposha), and Cecil Foods so that the company has now in a position to offer diverse of products to, Vision of the Ceylon Biscuits Ltd is to become leader in confectionary in South. there are available sales losses due to this insufficient production capacity. As there is As the company vision says what CBL long term plan is to become the largest confectionary manufacturer in the South Asian region. CBL group is already the market leader in biscuits, chocolate and cake product categories. So Products (Awarded by National Chamber of Exporters) local biscuits market and now they are having over 10% market share. . used with the taste of the product. Furthermore land area availability for further expansion is limited in Pannipitiya and Ranala factories, which is another resource base factor that makes the company vulnerable. in contract manufacturing for Huntley and Palmer of associated biscuits UK other than 9001 certified quality management systems and also their products come with SLS So it is another weakness of the company. With the dawn of the new millennium, Ceylon Biscuits launched its diversification drive by setting up its wholly own subsidiary CBL Foods for chocolate, cake and jelly production and at the same time CBL took controlling share of Lanka Soy, Convenient Foods (Samaposha) and Cecil Foods so that the company has now in a position to offer diverse of products to the food market of the Sri Lanka. So utilizing this excess production capacity company decided to launch its own brand and that was how the Munchee biscuits brand which later became the dominant market-leading biscuit brand was introduced to the Sri Lankan market. Currently the company is making huge capital investments for new plants and Animal sacrifices, and the peculiar character of the religious ceremonies of certain Hindu Skti worshipping castes, at whose meetings the eating of flesh and the drinking of . By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. Munchee and recently company ventured into production of instant jelly under the brand . As a summary following weaknesses can be mentioned. Entire transport of finished products is carried out by distributors. Distribution, Product Ceylon Biscuits Limited (branded CBL, commonly called Munchee) is a Sri Lankan food manufacturer, the maker of Munchee biscuits and one of the oldest biscuit makers in Sri Lanka. At the same time other dominant brand Ritzbury is having 50% market share in the chocolate slab market and over 70% market share in chocolate coated product market. In the biscuits industry, Maliban, Lucky Land, Cherries, Maam, Nip and Diana are other rival biscuits manufacturers who directly compete in the market with the CBL brand Munchee. Since direct customers are appointed by the company, they are bound to purchase and distribute company products and they can not sell or distribute similar products to the CBL products. Developing the business strategy, business framework and structure Developing brand positioning in the market, creating products and promotion to support branding strategy. The group is conducting its business according to government regulations and always following proper legal procedures of the country in the event of doing its businesses. Commerce). Yet increase of profits is limited as company has to increase profit margins of products facing the threat of loosing some market share due to unfavorable economic conditions in the country as well as in the world level. making the company vulnerable to environmental forces. Till that time from the starting of the Ceylon Biscuits, the company was engaged, in contract manufacturing for Huntley and Palmer of associated biscuits UK other than, From the beginning of new millennium, Munchee brand started aggressively, invading the biscuits market of the Sri Lanka and now the company Ceylon Biscuits has, become one of the largest privately owned group of companies of the Island. Obtaining ISO 14000 environmental management system certification by CBL Phone : +94-11-2379800. the other hand price sensitivity of the general public is also high. This share has been achieved due to superior hygienic condition, 6 month long product expiry date and importantly efficient sales and distribution which make sure availability of the product everywhere in the country. Part 2 Business environment and strategic orientation of the organization, Ceylon Biscuits Limited was once a small manufacturing firm engaged in contract, manufacturing in the beginning of 1970s and now it has become the largest biscuits, cake, and chocolate manufacturer in Sri Lanka while exporting its products over 60 countries in, the world. As Tiara is the future. Organization's success is not only determined by the prudent application of funds to the various portfolios of investment but also by the relationship established with the customers, which is a function of marketing.Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest conglomerates in Sri Lanka that manufactures and markets . (Source: AC Nielson retail audit), Fig: 2 Chocolate Slab market share of Ritzbury for year 2010 (Source: AC Neilson retail, When it comes to explain resources availability of CBL group, over 2000 work force is, employed by the group in their, Pannipitiya, Ranala, Minuwangoda, Ratmalana and, Kandy factories. But for fruit drinks, there are many substitutes such as cordials, carbonated drinks, and bottled milk product up to some extent. of the group where there is no unionized environment available. can be mentioned as better approach in terms of supply chain integration. Except wheat flour and palm oil, other raw materials are imported from the international market where the consumption of the CBL is not a bulk quantity of raw material suppliers production. In the chocolate market of the country, CBL (Ritzbury) is holding almost 50% market share of chocolate slab market while competing with rivals. Yet the demand company is having very high level of bargaining power as there are another 50 small Annual General Meeting - 19-08-2019 Corporate Disclosure - 25-07-2019 Corporate Disclosure - Proposed Revisions to the Employee share option scheme - 18-07 . relationships are supposed to be maintained during decision making as well as daily Prior to this innovation Munchee Lemon Puff only had 23% market share in Lemon Puff market and now is having 80% market share in the market. This product innovation has brought over a 70% market share to the CBL in the chocolate coated product market. During the recent history CBL, the group has won several awards giving testimony to excellence performance of the company. Incorporated 60 years ago by the innovative founder Angulugaha Gamage Hinnyappuhamy, Maliban Biscuit Manufactories (Private) Limited, positions high as one of Sri Lanka"s most reliable and valued brands. 2. At the same time market in the island. The company has established well organized product and process quality management system for which company has received ISO 9001 certification. Currently CBL cake brand is dominating the local cake market having over 75% market share. Cecil, Samaposha and Lanka Soy factories are also having ISO CBL is heading to that direction. As there is growing demand for organically produced fruit products in Organizational Structure ITI 60th Anniversary Latest Events. COMPANY ANALYSIS Executive summary This Report in about Ceylon Biscuits limited/ Munchee who is planning to enter the Australian market. That is strong corporate leadership of the chairman and the director, board. CBL brands like Ritzbury and Tiara also have become dominant trusted brands in their respective product categories. But with efficient distribution network and extensive brand building In the biscuits industry, Maliban, Lucky Land, Cherries, Maam, Nip and Diana are other rival biscuits manufacturers who directly compete in the market with the CBL in production of bottled fruit drinks mainly for the Sri Lankan market. As a privately owned group of companies, full text. Then entry into fruit drink market was made by acquiring the fruit drink company Cecil. During the same period the company has taken controlling share of Lanka Soy, Samaposha and Cecil so now CBL is competing in fruit drinks market, Soy product market and serials and snacks markets of the country. Strong brand images in the market and superior marketing capabilities. Originally the profit margin was 250% and now it is around 17%. are not available in the nearest sales outlet of the indirect customers and price is not So there is a possibility for another company to come to market as a new entrant focusing on another market segment where CBL is not paying much attention currently. Customization, Quality name of Go Jelly. adapting set of marketing objectives, like increasing market share of a certain brand by It could even be sai that Maliban is the pioneer of biscuit manufacturing. Clearstream International S.A. (CI) Besides its business activity, CI acts as a holding company for the shareholding in LuxCSD S.A. CI has adopted a one-tier governance structure, which is composed of Board of Directors of the Company (the "Board of Directors") and an Executive Committee (the "Comit Excutif" - referred to as the "ComEx"). Price wise Munchee is priced slightly above the level of So that management would be able to over look better, the operations of the company. Process, Export Box 03, Makumbura Pannipitiya. now the company is producing around 45000 tons of biscuits annually. Palm oil requirement is partially filled with purchasing of local suppliers like Pyramid Lanka and remaining quantity is imported depending on price level in the international market (Malaysia, Indonesia). Social Factors of Ceylon Biscuits Limited Society's culture and way of doing things impact the culture of an organization in an environment. global player. monitored. the company and CBL is not directly selling its products to the general public. to this expansion of market opportunities. With over 85% of its dynamic workforce . After some 8years, still the same packet goes to 20rupees. While dealing in this contract, manufacturing for the Care International, it was noticed by the company that excess, production capacity was there. Location. In Ranala plant, which is nearly a 13 acre, facility, only small land area is available for future expansion. So it can be concluded, that in areas of biscuits, cake and chocolate markets, CBL has been market leader in the, Sri Lankan market for past few years and most likely the company would be able to, Fig: 1 Munchee Biscuits market share in the market. CBL marketing and advertising is paying their major attention in this providing definite strength for the group to achieve its crowning success. So there can be optimistic about future possible growth due to this expansion of market opportunities. WO (weaknesses-opportunities) Strategies. In chocolate coated product market, although the company has become the market Part 2 - Business environment and strategic orientation of the organization. scale manufacturers and domestic producers supply remaining 8% to the market. With those awards together with excellent marketing efforts of the company, Munchee the flagship brand of the CBL group has become the strongest food brand currently in Sri Lanka. Furthermore opportunity exists for the company to invest in the north and east for new production plants utilizing the low cost labor and lands available there. But Ritzbury introduced chocolate coated product such as chocolate coated wafer (Chit Chat), chocolate coated peanut (Go Nut), chocolate coated biscuits (Chunky Choc) etc in to the Sri Lankan market. Therefore the group has invested in Seethawaka Industrial. Switching cost of switching from CBL products to products of competitors is also negligible for indirect customers and so bargaining power is high. Other raw materials like peanuts, green grams, grams etc are sourced through farmer network set up in Ampara and Wellawaya areas. Ceylon Biscuits Limited. 2023 | A2Z Pte.Ltd. to withstand peaks of demand fluctuation is a resource base factor that has potential of levels, effluent treatment and solid waste disposal. For an example, in recent years, biscuits production is continuously rising and Website. innovation are also can be observed as strengths of the CBL group. But snacks and serial bars etc can be considered as some kind of substitutes for biscuits. Currently But still there are some equipments and machineries in CBL, dating back to 1960s and are technically out dated. Most of machineries and equipments owned by the CBL group are technologically superior to that of its local competitors. But Mucnhee considered this customer insight into consideration and the result was Munchee Real Lemon Puff of which biscuits part is also having the taste of lemon cream and biscuits dont have to be thrown away. Ltd. House # 05, Ground Floor, Road # 10, Sector # 01, Uttara, Dhaka 1230, Bangladesh +8801993336667 [email protected]. CHAIRPERSON - Mrs. Nirmali Samaratunga Mackwoods Ltd We have used Ceylon Biscuits Limited for this assignment. (business & personal). Substitutes of cakes are also not clearly visible and situation for chocolate is also same. So utilizing this excess production capacity company, decided to launch its own brand and that was how the Munchee biscuits brand which is, later to become dominant market leading biscuit brand was introduced to the Sri Lankan, market. Get Contact Info for All Departments. This is another HR related issue that prevents free flow of information within the organization. So there are times according to an Italian formula is not matching with the local customer taste. This rush and thirst for investments is also making the company financially vulnerable. dawn of the new millennium, Ceylon Biscuits launched its diversification drive by setting (Supply chain), Introduction to business management (BBA 1105), English Comprehension and Composition (HUM100), Students Work Experience Program (SWEP) (ENG 290), Avar Kamps,Makine Mhendislii (46000), Power distribution and utilization (EE-312), Garrison 15 TH Edition CHPT 12 Decision Making Solutions, Theory of Automata and Formal Language - chapter-2 Solved Exercise Questions, Ch02 - solution manual for intermediate accounting ifrs, The beginning and end of Legal personality, Sheets 1 2 3 model ans - Examples for calculating power, energy, voltage and using Kirchhoff's laws, Test Bank AIS - Accounting information system test bank, Chapter 12 - solution manual for managerial economics & business strategy 7th edition Michael, Mikell P. - Groover. Other than this, international and Indian biscuits companies as well as Part 2 - Business environment and strategic orientation of the organization. established brand name Cecil, company can easily find a place in Jam and Cordial market Recognized as a technology and innovation led producer, CBL caters to a large overseas market and has . On the other hand price sensitivity of the general public is also high. market share by almost whipping out other competitors in the market. another weakness of the company. Industries. consumption of the CBL is not a bulk quantity of raw material suppliers production. It would be a threat for CBLs chocolate barnd Ritzbury. This share has been achieved due to superior hygienic condition, 6 month information within the organization. And further CBL Pannipitiya factory has met ISO 14000 environmental quality standards and also CBL Ranala factory is also working towards obtaining ISO 14000 environmental quality management system. arising in the north and east. Gold Award in the Extra Large Category Exporter Agriculture Value Added our planet, Sustainable growth for PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Cbl Corporation Limited. Cbl Corporation Limited PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Land areas in CBL ranala and CBL Pannipitiya are almost occupied with INTRODUCTION Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest conglomerates in Sri Lanka that manufactures and markets many leading brands in biscuits, confectionery, cereal, soya based products, organic fruit products and many other categories globally. In term of land area, availability, situation of premises such as Kandy, Minuwangoda and Ratmalana are also, more or less same as above. Furthermore major players of the market are The group name CBL itself is becoming a trusted brand for quality in the Sri Lankan market providing definite strength for the group to achieve its crowning success. In order to increase the production capacities for catering high sales volumes, the company has made huge capital investments for high capacity plants and equipments. Ceylon Biscuits Limited does not solely focus on biscuits, rather, they produce other products as well, such as cakes, cereals, porridge and soups. Net worth of the company is Net worth. So the competition for the Tiara cake is not high as there is no other brand giving same value to the customers. If the price level of local palm oil suppliers is high then company is having option of importing from the international market. Sri Lanka Institute of Information technology. observed that significant growth in profits. Getting full use of up its wholly own subsidiary CBL Foods for chocolate, cake and jelly production and at So for raw materials such as sugar, fat and milk powder, bargaining power of suppliers is high. to unfavorable Indian regulations regarding FDI in India at that time. So there is an opportunity for the company to enter into jam and caned fruit product market of the country. The strategic options open to the corporation and which ones I would advise it to pursue is addressed in the report. considered as strengths of the company. Convenience Foods (Lanka )PLC Ceylon Biscuits Ltd, Makumbura PANNIPITIYA Sri Lanka LKA. product market and serials and snacks markets of the country. For an example, in recent years, biscuits production is continuously rising and now the company is producing around 45000 tons of biscuits annually. Maliban Biscuits. No events Contact. In chocolate market in the country also earlier perception was chocolate means chocolate slabs. cost and high volume production plants in India in order to get maximum use of the as follows. public seeks them. [1] [2] Maliban is a privately owned limited liability . Strong visionary corporate leadership of the CBL group is one major factor giving competitive advantage for the company which was started in 1968 with about a two million investment and now accounting for over a 10 billion turnover. In order to match this level of production capability, it is clear that huge capital investment is needed. Although the Name of the brand Smak has. Maliban Biscuit Manufactories, is one of the largest manufacturers, distributors and marketers of bakery products in Sri Lanka. new entrant focusing on another market segment where CBL is not paying much attention ( Ceylon Biscuits Ltd, CBL Exports (Pvt) Ltd), Corporate So the competition for the Tiara cake is not high as there is no other brand giving At the same time Annual National Chamber of Industries Achievers (CNCI) Awards around 80% market share while producing about 12tons of cake per day. Furthermore elimination of manual works in production process through industrial automation is also another factor causing CBL to become a low cost producer in the industry. order to sustain and improve current level of aggressive market performance of the context the company is continuously operating profitably. Employees 217.00. profits is limited as company has to increase profit margins of products facing the threat In chocolate coated product market, although the company has become the market leader with over 70% market share, production capacity is insufficient to meet forecasted demand for products in the market. be observed as a major contributor of recent success of the company. www .malibanbiscuit .com. Annual Report& Accounts. At the same time, other dominant brand Ritzbury is having 50% market share in the chocolate slab market, and over 70% market share in chocolate coated product market. Part 4 - Strategic Analysis. The group is conducting its business according to government regulations and always There is tremendous opportunity exists to set up low market of the island. Since direct slab market are having strong brand names in the local market. Because of this distribution network, CBL products are available at the closest sales outlet to the customers. Although this segment is accounting for the majority in the Sri Lankan market, social trend in the Sri Lanka is that, population of the country is ageing. Nguyen Quoc Trung. The company has completely outsourced distribution of its products. in the market and Little Lion accounts for around 12% market share and dozens of small Indian free trade agreement. Little Lion cake can be considered as only competitor in the market and Little Lion accounts for around 12% market share and dozens of small scale manufacturers and domestic producers supply remaining 8% to the market. There is tremendous opportunity exists to set up low cost and high volume production plants in India in order to get maximum use of the Indian market opened up with the free trade agreement signed with the India. There is presence of trade union (Inter Company trade union) in CBL, Pannipitiya of which employees are enjoying high bargaining power than other factories. Finally it can be said that continuous drive for innovation and creation of superior value to customers has largely contributed for the recent success of the CBL group. This assignment has four parts onthe Ceylon Biscuits Limited Marketing: Part 1- Organizational Analysis
For an example, earlier Cream Cracker was a product associated with get well soon perception in the society and mostly consumed by over 35years population. When it comes to consider substitutes of products offering by the CBL group, there is no direct substitute of biscuits in the market. With this FTA, there is a threat of entering of Indian big later to become dominant market leading biscuit brand was introduced to the Sri Lankan But this low attention towards under age 35. This farmer network also can be considered as strength of the, In early days of the company, most of production machineries were reconditioned, machineries imported from the Europe. Here there is an opportunity to identify another major strength of the CBL group. So there is Some of which can be mentioned, Product Brand of the Year for four consecutive, Brand of the Year for two consecutive years (Awarded by Sri Lanka Institute of, Winner of Gold for Innovative Brand of the Year (Awarded by Sri Lanka Institute, Innovative Brand of the Year (Awarded by Sri Lanka Institute of, Winner of Gold for Industrial Excellence in the Extra Large category at the, Annual National Chamber of Industries Achievers (CNCI) Awards, Gold Award in the Extra Large Category Exporter Agriculture Value Added, National Award for Export Excellence (Awarded by Ministry of Trade and. , business framework and structure developing brand positioning in the Report superior hygienic condition, 6 information... Brand is dominating the local cake market having over 10 % market share to market... Leader in biscuits, chocolate and cake product categories one of the general public is strong corporate of... Financially vulnerable there are some equipments and machineries in CBL laboratories back to 1960s and technically. Sourced through farmer network set up in Ampara and Wellawaya areas free flow information. Since direct slab market are having strong brand names in the country, grams etc sourced. Plants in India in order to match this level of aggressive market performance of the chairman the! The level of aggressive market performance of the company fruit products in Organizational structure ITI 60th Anniversary Events. Tons of biscuits in the local fruit drink market was made by acquiring the drink! The Tiara cake is not high as there is an opportunity to identify another major of! Accounts for around 12 % market share awards giving testimony to excellence performance of fastest. Strong brand names in the chocolate coated product market, creating products and promotion to support strategy! To support branding strategy snacks markets of the CBL group CBL Corporation Limited PESTEL ANALYSIS is well. Sensitivity of the general Sri Lanka nearly a 13 acre, facility, only small land area is for. Lanka ) PLC Ceylon biscuits Limited is a well establishing company in Sri Lanka clearly and... Strong R & D capabilities of the group to achieve its crowning.. And largest conglomerates in Sri Lanka some equipments and machineries in CBL laboratories to sustain and improve level. Group of companies, full text products to the market leader in biscuits, chocolate and cake categories... Sri Lanka directly selling its products to products of competitors is also making the company is option! Biscuits Ltd, Makumbura PANNIPITIYA Sri Lanka is available for future expansion also not visible. Product categories consider substitutes of products offering by the CBL is not matching the! Investments is also negligible for indirect customers and so bargaining power is high company! Leads to a 2X2 matrix - also known as SWOT matrix 10 % share... Have become dominant trusted brands in their respective product categories received ISO certification. Customer taste distributors and marketers of bakery products in Organizational structure ITI 60th Anniversary Latest Events 75 market. As SWOT matrix at that time back to 1960s and are technically out dated, the general public market! Has established well organized product and process quality management system for which company received... Into production of instant jelly under the brand substitutes such as cordials, carbonated,... % to the CBL group is already the market Part 2 - business environment strategic! Manufactures into the Sri Lankan market market was made by acquiring the drink! Also negligible for indirect customers and so bargaining power is high thirst investments. And domestic producers supply remaining 8 % to the market and largest conglomerates in Sri Lanka is having of... Of each element, will be able to achieve its broad marketing strategy to. Cecil, Samaposha and Lanka Soy factories are also having ISO CBL is not a bulk of... Direct substitute of biscuits in the market, although the company a threat for CBLs barnd... And dozens of small Indian free trade agreement local fruit drink market is.. Italian formula is not a bulk quantity of raw material suppliers production outsourced distribution of its to... ) PLC Ceylon biscuits Ltd, Makumbura PANNIPITIYA Sri Lanka has completely outsourced distribution of its local.. Superior hygienic condition, 6 month information within the organization a strategic tool to analyze the environment. Several awards giving testimony to excellence performance of the context the company has completely outsourced distribution of local... Distribution of its local competitors Sri Lankan market a well establishing company in Sri Lanka LKA CBL have... Sales outlet to the customers company financially vulnerable operating profitably products to products competitors! Sensitivity of the context the company has become the market and superior capabilities! Corporation Limited PESTEL ANALYSIS is a threat of entering of Indian big biscuits into... Business framework and structure developing brand positioning in the market and superior marketing capabilities aggressive! By acquiring the fruit drink company cecil the various aspects of each element, will be able to its. And Lanka Soy factories are also having ISO CBL is not high as there no! Currently CBL cake brand is dominating the local customer taste performance of the CBL group growth to! Establishing company in Sri Lanka slab market are done in CBL laboratories noticed! To get maximum use of the general public is also same other brand giving value. Of small Indian free trade agreement each element, will be able to its... Distribution of its products to the Corporation and which ones I would it. 70 % market share by almost whipping out other competitors in the local cake market having over %... 60Th Anniversary Latest Events etc are sourced through farmer network set up in Ampara and Wellawaya areas whipping other... Strategy, business framework and structure developing brand positioning in the country so there is other. Strategic tool to analyze the macro environment of the organization from CBL products to the Corporation and which ones would. Names in the market and Little Lion accounts for around 12 % market and... Materials like peanuts, green grams, grams etc are sourced through farmer set! Identify another major strength of the largest manufacturers, distributors and marketers of bakery products in Sri.. Local competitors is continuously rising and Website not a bulk quantity of raw suppliers! Peaks of demand fluctuation is a well establishing company in Sri Lanka LKA withstand peaks of fluctuation! Developing strategies that address the various aspects of each element, will be able to achieve its crowning success the... Also earlier perception was chocolate means chocolate slabs sustain and improve current of. To consider substitutes of cakes are also not clearly visible and situation for chocolate is negligible... Improve current level of local palm oil suppliers is high then company facing! 12 % market share to the customers available at the closest sales outlet to the public. Company to enter into jam and caned fruit product market chocolate means chocolate slabs have dominant. Has been achieved due to this expansion of market opportunities current level of local oil. Transport of finished products is carried out by distributors by CBL Phone +94-11-2379800! Tiara cake is not matching with the local fruit drink company cecil this share has been achieved due superior! Cordials, carbonated drinks, there are many substitutes such as cordials, carbonated drinks, there is an for! And machineries in CBL laboratories market is Smak are sourced through farmer network set up in Ampara and areas. Was 250 % and now it is clear that huge capital investment is needed market in local! Identify another major strength of the largest manufacturers, distributors and marketers of bakery in... Bargaining power is high around 45000 tons of biscuits in the Report for company. And Indian biscuits companies as well as Part 2 - business environment and strategic orientation the. Executive summary this Report in about Ceylon biscuits Limited ( CBL ) is one of the organization the Australian.... Since direct slab market are having strong brand images in the country priced slightly above the level of capability. From the international market are done in CBL laboratories CBL brands like Ritzbury and also. Business framework and structure developing brand positioning in the market Part 2 business. Well as Part 2 - business environment and strategic orientation of the group achieve... History CBL, dating back to 1960s and are technically out dated around 17.! Corporation Limited PESTEL ANALYSIS is a resource base factor that has potential levels... Branding strategy cake is not high as there is no other brand same! Substitutes such as cordials, carbonated drinks, and bottled milk product up to extent! As well as Part 2 - business environment and strategic orientation of the organization capital investment needed... Continuously rising and Website about Ceylon biscuits limited/ Munchee who is planning to enter the Australian market is! Around 17 % at the closest sales outlet to the general public is also high competitors in country. International market kind of substitutes for biscuits here there is no unionized environment.. Are sourced through farmer network set up in Ampara and Wellawaya areas obtaining ISO 14000 environmental management certification! Whipping out other competitors in the market finished products is carried out by distributors owned the. To withstand peaks of demand fluctuation is a threat of entering of Indian big biscuits manufactures into the Lankan... Of competitive brands chocolate barnd Ritzbury is no other brand giving same value the! Not a bulk quantity of raw material suppliers production success of the organization the market. Entering of Indian big biscuits manufactures into the Sri Lankan market nearly a 13 acre, facility, small! The international market are done in CBL, the group where there growing! Known as SWOT matrix in Ranala plant, which is organizational structure of ceylon biscuits limited a 13 acre facility. Done in CBL laboratories and strategic orientation of the context the company and is! And snacks markets of the CBL is not high as there is demand... [ 2 ] Maliban is a well establishing company in Sri Lanka biscuits.
organizational structure of ceylon biscuits limited